Hi, I'm Lexi

I'm a cosmic identity coach, astrologer, and designer based in Bend, Oregon.

I help creative service providers navigate identity shifts. The messy, uncomfortable, powerful process of reconnecting with who you actually are when you've been shape-shifting for too long.

But getting here?

That took 11 years and more identity shifts than I can count.

Where It Started: The Photographer Who Wanted Freedom

From 2008 to 2014, I was a waitress while freelancing as a photographer and designer on the side. I shot weddings, portraits, product photography—whatever paid the bills while going through college at Portland State University.

I had an internship at KEEN Footwear in 2013 as a designer and quickly realized I didn't want to work for someone else. So I started freelancing and I worked as a contract designer and assistant for Death To Stock for a couple of years.

But what I really wanted? Freedom. The ability to work from anywhere. To create on my own terms. To be paid to travel and take photos was my dream in my early 20’s. And I was doing anything I could to work for myself.

In 2014, my husband Cody and I launched our first business together: State of Mind Studio. We planned to do content creation for outdoor companies—video, photo, and design all together. Our first client out of graduating? Stanley (yes, the cup company—before they were trendy).

After that, our business gained traction fast.

The Van Life Influencer: When Fame Felt Good (Until It Didn't)

In 2016 after graduating college, my husband Cody and I built a solar-powered Sprinter van and started living in it full-time, traveling around the US and Canada. With a plan to run a creative business on the road.

We partnered with outdoor brands like KEEN (the same company I'd interned for—full circle moment), Mercedes Benz, Fjallraven, Sunski, Article, Snapchat, & more. We attended Outdoor Retailer shows as influencers. We had a YouTube channel that racked up millions of views. We also worked with other YouTubers to build their brands and websites because they loved our online presence.

My Leo Moon and Rising absolutely loved the stardom and small internet fame.

But underneath the surface, I was struggling. Inconsistent income. Self-image issues. Being seen so publicly was taking a toll. The trolls on Youtube were ruthless. The influencer life looked good on the outside, but it wasn't sustainable financially or for me internally.

While we were on the road, I started building digital products and courses, teaching people how to start freelancing and working remotely so they travel like I was. I loved teaching. I loved creating tools for people. And I was often always asked HOW I was able to do what I was doing.

And I got into the woo shit along the way, astrology, crystals, manifesting, tarot, all of it. I was reading tarot for people on the road for fun, and that became the catalyst for what was coming next.

The Crash: Losing an Identity Overnight

In 2019, everything fell apart. A series of events that felt like signs from the universe telling us we needed to be done.

We quit van life, moved to Portland, and I suddenly had no idea who I was or what our business even was anymore

The shift from "cool influencer" to "normie living in a city" was brutal. We tried to keep YouTube going, but it didn't land the same way. So we said a hard goodbye to that entire identity, and stopped being content creators + influencers completely.

At the end of 2019, I got certified in coaching, NLP, EFT, and hypnotherapy. I knew I wanted to help people, but I didn't know how to make it work yet.. and i didn’t know exactly what I was going to do with it.

The Designer in Limbo: Success That Didn't Feel Like Enough

We decided to focus on what we were actually good at: branding and web design. We'd been doing it alongside the influencer work all along, so we went all in.

In 2020, my design business exploded during the pandemic. We were making the most money we'd ever made. Working with huge brands. From the outside, it looked like I'd figured it out.

But internally, I was in the middle of a massive identity shift. I'd gone from cool van life influencer to full-time designer working from an apartment in Portland. I didn't know who I was anymore without the van life identity. And there was this pull toward coaching that I couldn't ignore, but I also couldn't figure out how to make it work. And the designer career path was blooming into something bigger than I imagined.

I was stuck between identities—ex vanlifer, designer, teacher, coach—trying to figure out where I fit.

I tried to start a coaching business in 2020, talking about niching and figuring out what you're known for (a nod to the identity work I do now). But it wasn't working. My design business was demanding too much, and I barely had time.

So I put coaching on the back burner and kept weaving it in sideways.

By 2021-2023, we were in our peak design business years. I started teaching designers how to offer VIP days, how to design sales pages, how to use astrology for branding. I offered Cosmic Brand Strategy for my design clients—creating their brands using their astrology charts. I was tiptoeing toward the identity I knew was mine, but I wasn't ready to fully claim it yet..

We were consecutively making multiple six figures a year from our design business and I THOUGHT this was IT. But one day in 2023 i was like..in 10 years do I still want to be designing websites? The money was finally there, but the success didn’t truly feel like success to me because of how much I was feeling like this path wasn’t long term. It was a big no for me. So i knew there was something else on the horizon but i was too afraid to step into it.

The Move That Broke Me Open

In 2023, Cody and I got married. That summer, my grandma passed away. It was a huge shock to my system and the catalyst for everything that came next.

Toward the end of 2023, I had a psychic dream that told me to get out of Portland. I woke up and was like, "Holy shit, that was a message." That day, I found a place in Bend on Zillow. We went to look at it and signed the lease that same day. We moved two weeks later.

Honestly, I'm nuts for doing that.

And it wasn't butterflies at first, even though living in Bend had been my dream for years—something I'd written in my journals about manifesting.

It was hard. The life I'd built in Portland was gone. I left my close friends and family behind. I left my very social life behind in exchange for one more quiet. My business wasn't as profitable. The design inquiries slowed down.. I felt lost, in-between, hesitant about everything. My confidence was shot. I grew this amazing design business with tons of recognition and financial success only for it to start crumbling right before me.

The first year in Bend was hard. Being alone. Finding community. Feeling isolated. Financial struggles.

But I knew in my heart this is where I was supposed to be. I felt peaceful here. Safe. Happy with my environment. Bend just felt right.. so I stayed.

The Loss That Changed Everything

I accepted that the business was slower, I started offering coaching.. I tried to again weave in what I wanted to do with what I was doing.. but all throughout 2024, my dachshund and soul dog and BEST fucking friend Zero started getting sick.

We couldn't figure out what was wrong for months. Vets kept telling us it was allergies. In November 2024, he got really sick. We finally got a CT scan and found a brain tumor.

My life shattered.

Zero was my soul dog. My best friend. My rock since 2017. He'd been with me through every version of myself—the influencer, the designer, the lost version who moved to Bend.

The vets told us there was a chance for more time if we did radiation. So from November 2024 to February 2025, I spent every waking moment caretaking. Feeding him by spoon. Giving him meds. Constantly checking on him. Crying. Anticipating grief. It was my entire life. I lost myself completely in that process.

We were struggling financially—vet bills piling up, no insurance, everything out of pocket and business being much slower than years before. We finally got him into radiation in February at WSU in Pullman, Washington. We drove 6 hours there in an RV to save money so we could afford the treatment..

Zero passed away shortly after his first treatment. Our last van life adventure together had come full circle.

I felt empty. Lost. My identity had shifted into caretaking dog mom, and then suddenly... nothing.

Driving home without him crushed my soul into a million pieces.

The Identity That Was Waiting

Early in 2025 after going through the phases of grief, trying to work with clients in between. The strong feeling of, "What the fuck am I even doing? Why am I not doing what I actually want to be doing?" was running through my mind constantly, I felt frustrated and disappointed in myself that I kept stalling on the path i knew i wanted to take for literal YEARS. Grief changes you like that. Puts everything in perspective.

So in April 2025, I finally said YES to this version of myself you see now. I made a choice I was going to quit my design business and go all in with this new career path. And LET ME tell you, it was really tough.

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The Full Journey at a Glance

2008-2014 — Waitress, freelance photographer + designer
2014 — Launched State of Mind Studio with Cody
2016-2019 — Van life influencer, YouTube, brand partnerships
2019 — Quit van life, moved to Portland, got coaching certification
2020 — Design business blew up, tried (and failed) to launch coaching
2021-2022 — Peak design years, started teaching designers
2023 — Got married, grandma passed, psychic dream, moved to Bend
2024 — Zero got sick, grief, caretaking, loss
2025 — Stepped fully into cosmic identity coach + astrologer.

What I Do Now

I work with creative service providers through astrology, somatic work, and identity coaching.

I blend the practical (strategy, structure, business planning) with the cosmic (astrology, energy work, nervous system regulation) because both matter. You can't just mindset your way through an identity shift. You need real tools, aligned timing, and support that meets you where you are.

My signature program, Force of Nature, is a 3-month container where we work on inner, cosmic, and outer identity transformation. I also offer astrology readings, coaching intensives, and speak at events about identity work and using astrology in business.r.

A Few Things About Me

I'm a Virgo Sun, Leo Moon, Leo Rising—grounded strategist meets bold self-expressionist. I love systems and structure (very Virgo), but I also love being seen, taking up space, and creating with fire (very Leo).

I've been reading astrology charts since 2020. I'm certified through the International Board of Coaches and Practitioners (IBCP) in coaching, NLP, EFT, and hypnotherapy.

I live in Bend, Oregon with my husband Cody and our black cat Zeppelin. When I'm not working, you'll find me on trails looking for wildflowers, golfing, biking, paddleboarding, or hosting craft nights with friends.

I love fantasy books (yes, the spicy kind), EDM festivals, collecting pens and planners, and anything shiny. My house is a rainbow of colorful objects—minimalism is not my vibe.r.

Fun Facts

I've been to over 30 states and multiple Canadian provinces (van life perks)
I've partnered with brands like KEEN, Article, Mercedes Benz, Fjallraven, and Stanley
I'm a lake girl, not a beach girl—I could go a week without showering if there's a lake nearby (lake trash for life)
My favorite foods: buffalo wings, sugar cookies with pink frosting, and mangos with tajin
Currently reading fantasy smut with zero shame